Over the years, web designing has become a more and more widespread skill. Long gone are the days when a "webmaster" was in charge of everything -from designing pages to writing content and promoting the site. All while making a good living out of this.

Today everybody is a best web designer in Auckland. Free and paid-for software applications allow creating a complete theme, or skin, for a website with no knowledge of XHTML, CSS, or Photoshop. Not to mention all the graduates from public and private courses that were trained to create websites, pages, and content management systems.

What is web design (and how do I get it right)? - 99designs

So it may look like there's little to no reason to become a freelance web designer today. But this is not entirely true. As much the tools have advanced, they are still just that: tools. They may randomize background images and create a pleasing color scheme, but they lack the mind and the skill of an individual.

And, unfortunately, so do many web designers that create websites with no aesthetic value, hard to navigate and look at. Sites, in one word, that can not convert their visitors into repeated visitors. Also, despite owning maybe the entire Creative Suite, they only fire up Photoshop and neglect such a powerhouse as After Effects is for Web Video creation.